All too often we get the question, “Should I get a new paint job or install a custom vinyl vehicle wrap?” A majority of the vehicle design industry will lean more towards custom vehicle wraps as opposed to a full paint job. It can all boil down to these top 5 reasons for choosing the vehicle wrap option.
1. Vehicle Wraps Cost Less
A major factor in your decision is the cost. This is where vehicle wraps generally win the argument—especially when any type of custom design is involved. But even with a simple color change, a vehicle wrap is a fraction of the cost of a new paint job. That all said, don’t just focus on cost when comparing vehicle color wrap shops—a cheap wrap job will look just like a cheap paint job… cheap.
Car wraps also claim the lowest cost per impression rate of any other form of advertising at a cost of less than $44 per million impressions. This means a lot for the small business owner. At that price point, you can affordably compete with companies or corporations that are 10 times the size of a small business. Car wraps essentially level the advertising playing field for the small business owner.
2. Vehicle Wraps Act As Mobile Billboards
According to the Outdoor Advertising Association of America (OAAA), they are the most effective form of advertising today, with a single vehicle wrap getting anywhere from 30,000 to 80,000 views per day. That is 10,950,000 to 29,200,000 every year. That’s impressive! Essentially mobile message billboards, these colorful advertisements get attention, and isn’t that the goal in advertising?
3. Infinite Vehicle Wrap Customizations
Auto Trim Design uses 3M vinyl car wraps. They are the best in the business and have earned a reputation for dependability and quality. With 3M™ Wrap Film, you can design a bold new look for your vehicle, change the color, or incorporate a dramatic design. Choose from a variety of finishes, textures, and colors including carbon fiber that offers a unique, head-turning look. We choose this 3M product at Auto Trim Design for your car wrapping needs because the uses are incredibly versatile. Styling ranges from solid color vehicle detailing, standard vehicle graphics, detailing and decoration, multiple layers of graphics, commercial vehicle and fleet graphics, to emblems or striping.
4. Vehicle Wraps Provide a Protective Layer
Vehicle wraps are made using vinyl material which adds a layer of protection to your paint job. So, while you may not be crazy about your car’s current color, the original paint still holds value in resale and rust protection. Adding a vinyl wrap protects an original paint job from scratches by absorbing the damage.
In terms of the long-term resale value of a car, a unique paint job is permanent and affects a vehicle’s value. Good or bad. Similarly, your own personal style may change, and you may want that custom paint job removed.
Vehicle wraps provide the ability to change your style without the hassle. Also, removing paint is much more difficult than removing a vehicle wrap.
5. Installation is Fast
Where paint jobs require you to be without your vehicle or work truck for days, a vehicle wrap can be finished as quickly as a few days. This means less downtime for your work fleet or personal vehicle.
Old paint needs to be removed first, and every layer of paint applied to your car will need a certain period of time to dry (usually overnight).
Therefore, repainting a car can take anywhere from 3 days to 3 weeks. In most cases, you will need to wait for at least a week before your car is ready for driving.
Wraps, on the other hand, take much less time. Once the car is at the Auto Trim shop, we wash the exterior thoroughly. Then, we place the wrap over your vehicle and apply heat to activate the adhesive. Overall, wrapping a car shouldn’t take more than 3 days.
Give us a call today at (301) 662-7443 or contact us. We are ready and available to help you with any of your marketing projects, and our expert team is the absolute best when it comes to producing, and installing state of the art vehicle wraps that will help your business grow.